K.V. Subba Rao has cut his milkteeth in Lime Merchandising. Over twenty years of up-from the ladder experience guided the firm to cross many a milestones. Recepient of "Udyog Rattan Award" for his contribution in the field of Industrial Development in the Country by Institute of Economic Studies, New Delhi.
He is young and dynamic personality. He has the visionary approach to modern marketing. His sharp and innovative ideas in marketing kept the brand 'Surya Cem ®' uncompetitive. He is the founder and president of BS Memorial Handicapped Training Center and Associate Governor of the International Association of Lions Clubs. He is Chairman in M/s Surya Colour Products Private Limited and Managing Director for M/s Surya Colours Private Limited.
A great devotional event inaugurates by him of "Tirumala konda pada chitraalu" such a great book for lord Venkateswara devotees, which is not published by TTD even till now.
He has 25 years of exclusive experience in the lime industry. Basically, he is a spiritual person and always has a helping hand towards the needy. His vision to set up the company was to provide working facilities for workers in order to work towards their welfare and not merely making money for company financial position. He also established Palnadu Akhilabharata Nityaannadana Sathram Trust and always participates in spiritual activities.
He has more than 40 years of experience in finance business and more than 17 yrs experience in lime industry. He is very much interested to participate in social activities.
All the promoters came from business families, which are in this lime industry since last two generations and have all inherent managerial and administrative capabilities.